Pedestrian dilemma

I brought my car this afternoon to Canadian Tire for some service in east Saint John. While waiting for the work to be done I walked around the area to visit a few stores. I realize now why so many people jay walk when going from Walmart to McAllister Place mall. To cross at a crosswalk one must walk along Westmorland Road at least 200 m in either direction. While many critics have pointed out that inconvenience is caused by the many traffic lights on Westmorland Road, a pedestrian activated crossing light would surely cut down on the amount of people compelled to run across five lanes to go from one shopping destination to another.